
E3 is back with a bang, or at least that is the official line. After a couple of years in which the scale and scope of the event has fluctuated dramatically to its detriment, it seems to have finally hit its stride. The spectacle is back, with all the trappings that come with it (yes booth babes are here to stay apparently), and with the economy in a tricky situation it presents the opportunity for the big three to excite and invigorate their core audience as well as courting the mainstream media. With all that in mind, Nintendo, Microsoft and Sony all need big shows but with the disappointment of last year fresh in the mind, who will pull it off?
Microsoft
Why they need a big show: Whilst their main rivals Sony have a strong 09 lineup stretching into the start of next year, Microsoft need to show that they are able to match their quality. Failure to do so would give the momentum and bragging rights to the Sony faithful.
What will they show: With Halo ODST being released this year it’s hard to imagine that we will see much of Halo 4. At least the development is likely to be confirmed and probably a very brief teaser trailer in order to grab some headlines. Don’t, however, expect the platform to be specified. Microsoft surely has their eye on the next console cycle, and whilst it may be too soon to reveal their next machine, they will want a Halo game to be released alongside it. The long, long awaited Alan Wake will probably at last be shown in a tangible form. Beyond that it’s hard to say. They have to announce new games, but as Microsoft doesn’t have many IPs to tap, perhaps we could see a number of original IPs to get tongues wagging. The motion senor controller that has been rumored for a long time is likely to be a focal point of the conference to continue their trend of trying to appeal the casual audience.
Unlikely megaton: They could mention the next Xbox, or finally dive into the handheld market. Of these two unlikely scenarios, the handheld device is more plausible, and if, as is expected, it is XBL compatible they could just steal the show.
Nintendo
Why they need a big show: Nintendo has been dominant this generation, but with sales finally showing signs of flagging they will be looking to reinvigorate the hardcore fanbase and as well to remind the casuals why they bought a Wii in the first place. After the pitiful keynote last year Nintendo has to recover some credibility.
What will they show: Nintendo has the potential to have a fantastic E3. They could show a new Mario, Zelda, Pikmin or Kid Icarus. However they also have the potential to have a disastrous E3 in which little is shown to interest their loyal fans. Either way, Nintendo have the least to lose. Their main audience probably won’t know much about E3 and hearing more about Wii Sports 2 or a Wii Fit sequel would be enough. Having said that, it is likely that at least one of their core franchises will be wheeled out as Nintendo claim that they are aiming to excite the hardcore fans at this year’s E3. On the other hand, last year Reggie revealed that Animal Crossing Wii was the ‘hardcore’ game to satisfy the fans. Fingers crossed that it is less toe curlingly embarrassing than the last one.
Unlikely megaton: Wii HD. Many analysts have suggested that it is inevitable and Nintendo do like to tweak their hardware, but usually only with handheld devices. The fact that they are unlikely to want to confuse the general public and the soon to be released Wii Motion Plus means that there probably won’t be any hardware announcements this year.
Sony
Why they need a big show: Sony is losing the console war, and whilst it shows some signs of recovery in Japan, it is still desperately lagging behind Microsoft in America. Despite them repeatedly hammering home their message that the PS3 is a great deal, at 400 dollars in the midst of an economic recession many consumers would beg to differ.
What will they show: Sony is guaranteed to have a great show having already announced the majority of their upcoming games. Expect to see more of God of War 3, MAG (along with a new name for it hopefully), Uncharted 2, Ratchet and Clank and the new team ICO game to name just a few. Unfortunately having already announced the majority of their upcoming games, there is little that could provide the shock of E3. With the leak of the PSP redesign, there seem to be no more secrets to come from Sony. With plenty of great games though, it seems likely that much of their keynote will be focused on how they have the strongest lineup of games this year and heading into next year. Also expect them to talk about Home. Again.
Unlikely megaton: A significant price drop. Analysts have predicted it, customers have waited for it and publishers have begged for it, but Sony are standing firm. Before it seemed like an inevitable necessity for their survival, but Sony look unwilling to take a massive hit on their profits after taking an economic hammering last fiscal year. The redesigned PS3 (or PS3 slim) being confirmed as genuine is another unlikely possibility.